Any website is said to be beneficial, if helps in generating revenue. The method of doing business changed drastically and nowadays websites play a crucial role in promoting business. Behind the success story of various business ventures, there are well-promoted websites.
Search Engine Optimization is a crucial factor in the promotion of the website. This is a process of optimizing a website in accordance to the algorithm of the search engine so that bots and spiders can easily fetch the website during the search with the respective keyword. In this process, the website is optimized as per the guidelines of the search engine. This eventually results in improved ranking and visibility of the website.
A Note On Important On Page Activities
In the process of On Page Optimization basically, the work is done on the website. Some of the most popular activities involve the creation of page titles, meta tags, meta description and alt tags. These are necessary not only for visitors but also for search engine bots or spiders. These things help in attracting the spiders during the search so that website gets visibility during the search.
Content Optimization is another very important On Page activity. As per the guidelines, it is mandatory to write content related to the keyword. The keyword rich content helps in the promotion of the website. Apart from this, it is necessary to have unique content on the website. As per the guidelines of the search engine, the duplicate or plagiarized content will be severally penalized. So, during content optimization, all these activities take place.
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