Even though ecommerce giants like Amazon, and in India’s case Flipkart too, are dominating the market by grabbing the largest share, you can still find a strong foothold in this sector. The first and probably the most important step towards that goal is your website – the platform where you will interact with potential customers. All the efforts, planning, strategizing and execution will become ineffective if you don’t get your website right from every aspect. Unless you have an in-house team of highly experienced web designers and developers, try taking services of an Ecommerce Website Designing Company In India.
Your website is a precious asset and you can’t afford anything getting wrong with it. There are some common mistakes that many people make while setting out to establish their ecommerce business. Avoid these mistakes and you will be well-armed to carve your own niche in the market:
Starting From Scratch – Developing the website from scratch is the time-consuming and ineffective method if you’re not offering anything new in terms of design or shopping experience. So, go for established platforms like Shopify to save time in design and development.
Other than the time saved, another advantage of choosing established platforms is the familiarity of design. Users are comfortable with basic design principles and it would be a wise decision not to tweak it unless you are offering something better.
Product Descriptions – Product descriptions are of no use if you’re just copying what the merchant has published about the product. Google will identify those two pages as duplicates and you can forget about ranking on the first page. When you have the opportunity to give more information about the products, don’t miss it. Give them as many reasons as you can to choose you over other platforms.
Trust-Inducing Design – The first thing that the customer will see and experience is the design of your website. It makes a huge impact on their minds whether consciously or unconsciously. If the design doesn’t look trustworthy, the customers are very unlikely to give you their money. Remember that it is more important than the content or the products because it is one of the initial steps of the customer’s journey.
Buying Experience – It is ideal to keep the buying process limited to a maximum of 4 steps. The easier it is for the buyers to buy a product from your website, the more will be the chances of that user coming back to buy another product. Smooth experience will make them like your website and they can become a part of your loyal customer base.
Technical Errors – Ecommerce sites are more prone to errors than other sites because of their complex structure and several pages. You have to adopt a pro-active approach in order to keep these errors at bay. These errors can be anything from duplicate pages, 404s, pages that have no connected links to your website and remember to make links to the redirected pages. Getting rid of these errors will optimize your website for SEO purposes.
Take care of these mistakes and you will better off to achieve the goal of being a successful ecommerce business. Web Click India is a highly reliable Website Designing Company In India, get in touch with us if you want a smoothly functioning, simplified ecommerce website. We will put every ounce of our expertise and experience for delivering a flawless website. Call now.