Facebook Using A New Signal To Determine Authority Of A Page

In another attempt to limit the reach of pages, group and users that violate its policies, Facebook has started using a new algorithm signal indicating another crackdown on substandard content. This new signal decides whether a site publishing content on the platform has enough authority or not. This could dramatically change the reach of many pages and can also influence the organic traffic to a site. As a market-leading company providing SEO Services In Delhi, it is our responsibility to inform you of this crucial change.

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How Does The Signal Work?

Other than relying on its partners to determine the authority of content, Facebook will also use an automated approach. This approach will analyse the inbound and outbound linking patterns of a particular website to judge the validity of its content. It is being called the Click-Gap metric.

What Is Click-Gap Metric?

It is a measurement of the outbound and inbound link patterns of a website that is being linked out from the social media platform. If the number of links from Facebook is more than the popularity of that link on internet, the reach of that particular post will be reduced.

So, the popularity of a particular link on the internet is taken as the baseline and the normality and abnormality of the same link are determined by comparing the baseline to the popularity of the link on Facebook.

Web Click India is recognized as a trusted Ecommerce Website Designing Company In India. We are always up-to-date with the latest developments in the digital marketing domain. If you also want to be updated, follow us on different social media platforms. Visit our website to know more about our company.

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Are There 200 Google’s Ranking Factors?

The good old ‘fact’ that Google has 200 ranking factors has almost become a basic principle of SEO seemingly set in stone. But people often ignore the fact that not all of these factors are backed by statistical data or just plain simple evidence. Some of them are proven, some part of speculation and others controversial. Providing SEO Services In Delhi for several years, we also make our strategies on some rock-solid factors and some not-so-established ones.

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Where Did It Come From?

So, where did the 200 ranking factor thing come from? Most people have pointed to Google’s Matt Cutts, who mentioned ‘over 200 variables’ back in 2009. It stuck and SEO community considered it its bible. There have been countless algorithm updates, mobile-first indexing and many other changes in many years since then. So, how many confirmed ranking factors are there? They are around 10, other than that it’s all speculation.

Let’s take a quick look at them:

  • Site Speed – It is a confirmed factor since 2010 and mobile has also come under its roof.
  • Title Tags – Title tags were also confirmed by Google’s John Mueller in a Google Hangout session.
  • PageRank – It is the foundation of Google as a search engine, and they continue to use it for ranking pages effectively.
  • Links – Links are also quite famous as a ranking factor and everybody knows it already.
  • Over-Optimization – It exists. You optimize for a keyword so much that it starts to become a negative signal.
  • Geolocation – This is such a Duh! Factor. Your location impacts the search query results.
  • Domain Authority – Domain authority matters and the page authority stem from it.
  • Anchor Text – It was a little doubtful one for a few years but Google confirmed it a few years back.
  • HTTPS – It might not be a big factor, but it definitely a confirmed one.
  • Mobile-Friendly – It is a mobile-friendly era and why should your website be behind.

Web Click India is a leading Web Development Company In India, and you can get in touch with us to bring your website on the first page of Google. Give us a chance to show it in action. Call now.

This Is How Pinterest Can Make Your Business Grow

Pinterest – was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp to provide a platform to people where they can share the information in the form of pictures, known as pinning and also see what other users have shared.

This social media network became immensely popular among people and gained massive appreciation. Now, the platform is all set to unfold its wings and also help businessmen in their trades. Being the highly valued Ecommerce Website Designing Company In India, Web Click India will suggest you- jump on the bandwagon. If you are oblivious to the benefits of Pinterest for online businesses in selling products, here is a brief introduction to it.

  • With the use of personalized recommendations, Pinterest is getting more products in front of the users as the top results.
  • A specific brand or shop can make a group and the viewer can see different products categorized under a certain brand.
  • The user, if interested, can be taken to a brand’s catalogue after clicking ‘more from *a particular brand*’.
  • The shopping recommendations will be shown alongside other categories on the page in accordance with what people have already been saving.
  • Brands will be provided with the option to upload their whole catalogue in form of pins and allure more people to buy it.
  • In fact, Pinterest is thinking to introduce more changes that will make it smooth to do business online.

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If you need more ideas regarding fuelling your business growth with the help of SMO or SEO, you can dial our number and ask for SEO Services In Delhi. Our team is trained to offer the most captivating methods to the clients, which makes gaining the attention of the users easy and swift. Call us to know more.

Killer Product Page Tips For Boosting Conversion Rate

Running an ecommerce website is not easy, because the competition nowadays is very high and there is not only one but plenty of options for one to skip your website and choose the other one. To be successful, you must create a killer product page which has some abilities to transform your visitors into customers. Web Click India, being an Ecommerce Website Designing Company in India, here with some tips that you should follow to see visible results.

  • Cut The Clutter: Clutter confuses the customer, so, you should better cut it off for better results, and to boost the sales as well. If you’ll cut all the clutter, customers will stop-by, explore your product and make their purchase.
  • Clear Call-To-Action: Make sure you ease the path by the way your audiences can get connected with you. A simple call-to-action can be a good deal for you.
  • Don’t Forget The Speed: Speed brings more and more customers, and you should keep this feature in your mind for boosting conversion rate. It’ll make easier for your audience to reach the page and explore more without spending a whole day waiting for its loading.
  • Make The Product Picture Clear: The quality of the product image has a major impact on increasing or decreasing sales. Thus, you should use only high-quality images to make them fall in love with the same.
  • Say Something About The Product: A product page is incomplete without having good quality product image and information or description of it. The content you post to define what this product is all about not only helps the buyers but search engines too.

Killer Product Page Tips For Boosting Conversion Rate

All these tips are very useful and able to deliver effective results. So, you should consider them next time you design your ecommerce website’s product page. To get a creative website designed, contact us. Being one of the most determined Website Designing Company in India, we don’t only create websites, but the experience for our customers. You can be part of our happy and satisfied clientele. Let’s come over a coffee or call to get connected.