In another attempt to limit the reach of pages, group and users that violate its policies, Facebook has started using a new algorithm signal indicating another crackdown on substandard content. This new signal decides whether a site publishing content on the platform has enough authority or not. This could dramatically change the reach of many pages and can also influence the organic traffic to a site. As a market-leading company providing SEO Services In Delhi, it is our responsibility to inform you of this crucial change.
How Does The Signal Work?
Other than relying on its partners to determine the authority of content, Facebook will also use an automated approach. This approach will analyse the inbound and outbound linking patterns of a particular website to judge the validity of its content. It is being called the Click-Gap metric.
What Is Click-Gap Metric?
It is a measurement of the outbound and inbound link patterns of a website that is being linked out from the social media platform. If the number of links from Facebook is more than the popularity of that link on internet, the reach of that particular post will be reduced.
So, the popularity of a particular link on the internet is taken as the baseline and the normality and abnormality of the same link are determined by comparing the baseline to the popularity of the link on Facebook.
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