Avoid These Ecommerce Site Mistakes To Be A Winner

Even though ecommerce giants like Amazon, and in India’s case Flipkart too, are dominating the market by grabbing the largest share, you can still find a strong foothold in this sector. The first and probably the most important step towards that goal is your website – the platform where you will interact with potential customers. All the efforts, planning, strategizing and execution will become ineffective if you don’t get your website right from every aspect. Unless you have an in-house team of highly experienced web designers and developers, try taking services of an Ecommerce Website Designing Company In India.

Your website is a precious asset and you can’t afford anything getting wrong with it. There are some common mistakes that many people make while setting out to establish their ecommerce business. Avoid these mistakes and you will be well-armed to carve your own niche in the market:

Starting From Scratch – Developing the website from scratch is the time-consuming and ineffective method if you’re not offering anything new in terms of design or shopping experience. So, go for established platforms like Shopify to save time in design and development.

Other than the time saved, another advantage of choosing established platforms is the familiarity of design. Users are comfortable with basic design principles and it would be a wise decision not to tweak it unless you are offering something better.

Product Descriptions – Product descriptions are of no use if you’re just copying what the merchant has published about the product. Google will identify those two pages as duplicates and you can forget about ranking on the first page. When you have the opportunity to give more information about the products, don’t miss it. Give them as many reasons as you can to choose you over other platforms.

Trust-Inducing Design – The first thing that the customer will see and experience is the design of your website. It makes a huge impact on their minds whether consciously or unconsciously. If the design doesn’t look trustworthy, the customers are very unlikely to give you their money. Remember that it is more important than the content or the products because it is one of the initial steps of the customer’s journey.

Buying Experience – It is ideal to keep the buying process limited to a maximum of 4 steps. The easier it is for the buyers to buy a product from your website, the more will be the chances of that user coming back to buy another product. Smooth experience will make them like your website and they can become a part of your loyal customer base.

Technical Errors – Ecommerce sites are more prone to errors than other sites because of their complex structure and several pages. You have to adopt a pro-active approach in order to keep these errors at bay. These errors can be anything from duplicate pages, 404s, pages that have no connected links to your website and remember to make links to the redirected pages. Getting rid of these errors will optimize your website for SEO purposes.

Take care of these mistakes and you will better off to achieve the goal of being a successful ecommerce business. Web Click India is a highly reliable Website Designing Company In India, get in touch with us if you want a smoothly functioning, simplified ecommerce website. We will put every ounce of our expertise and experience for delivering a flawless website. Call now.

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4 Unforgivable Mistakes In Ecommerce

Ecommerce is totally dominating the retail market right now. While there are regular headlines about retail giants going out of the business, the digital marketplace has emerged as an exciting place to be. The same brick and mortar stores, that are getting closed, have stepped into ecommerce. Around 80% of the ecommerce stores fail to make any influence on the internet. While this data can be daunting, there is a silver lining. You have more things to learn and execute to avoid the same fate. Any Ecommerce Website Designing Company In India will tell you some mistakes that you can’t afford to commit. It’s good to start with the basics:

4 Unforgivable Mistakes In Ecommerce 2

  • No Brand Identity – In this flood of ecommerce companies, you should highlight the thing that makes you different. If you are not working towards a brand identity, then start right now because that’s what matters in the long run.
  • Optimize UX – Navigating around your website should smooth and, finding the desired product shouldn’t take too long.
  • Working On SEO – Your website is of no use if nobody is visiting it. For huge numbers of sales, start working on your SEO from day one.
  • Customer Support – This is the foundation of trust. If your customer feels satisfied with the support he or she gets, then there are great chances of their coming back to your website.

Looking For the Best Web Design Company In India? Don’t go any further. Web Click India is the best place to get your website designed. Contact now for impeccable services.

 

What Is Shopping Cart Abandonment And How To Combat It?

Abandonment is basically an ecommerce term, which defines the number of people visiting your website and leaves it before making the final purchase. In simple words, people who visit your ecommerce website added their chosen item into the cart, but leave the web page before purchasing. If you are a novice in the technical field, you can take help from the Ecommerce Website Designing Company In India. Here are the ways you can combat the problem, so, let’s have a look at them.

Shopping-Cart-Abandonment

  • Build Trust In Your Transaction Forms: In an order to increase your conversion rate or to prevent the shopping abandonment, you need to make your transaction forms as transparent as possible, so, they won’t disappoint the visitors. Make sure you ask for the information, which is necessary and not more than that, so, it’ll reduce their checkout fear and increase your conversion.
  • Reduce Price Shock: Another way to prevent shopping cart abandonment is by not giving your visitors unnecessary cost shock. Make sure the price you post on your page is same at the time of checkout; unexpected or hidden cost may ruin their faith and never let them shop from your website.
  • Simplify Navigation: If you actually want to prevent the shopping cart abandonment, you should make the path of your final product easier for your customers. Simple navigation takes them to the right place and increases your conversion rate as well.

These are a few ways you can combat the problem of shopping cart abandonment. You can consult Web Click India – one of the Best Web Design Company In India to get professional assistance from the experts. You can chit-chat with our experts to get the answer to your queries or begin your project with us.