Content Marketing – How To Do It?

Content is important and so is its marketing to distribute it everywhere possible. Without its promotion or visibility, your content is just a piece of context which has no value in the eyes of  Google. Therefore, the time you put in writing a great piece should also be extended with the right method of its marketing. To know the right way, scroll down below.  Being a leading Website Designing Company in India, we understand its worth and here to introduce you with the same. So, let’s get started to know the effective tips and make them work for your business.

• Don’t Take Social Media Marketing For Granted: If you want to gain the best possible exposure for your content, you should spread it on every possible social platform. It’ll help you gain credibility and better results.
• Guest Posting: It’s another way that can help you in content marketing. It’ll basically increase your visibility among a wider audience and open up the door of more opportunities that proved to be beneficial for your business in the long-run.
• Comment Marketing: People mostly don’t consider it as important and useful, but it has the ability to deliver effective results. To get positive outcomes, make sure you have picked the right platform and words to do the same.

In short, Content Marketing is important and cannot be ignored at any time. If you want to run a successful Digital Marketing Campaign, you should not leave any point or topic halfway. As a prominent SEO Company in Delhi, Web Click India is here to help you be on top of Google. So, to get our support, contact us today. Drop an enquiry from the website or make a direct call now.

6 Facts About Website Designing That Will Blow Your Mind

Different Web Browsers Render Websites Differently

A website could not be open similarly on each and every web browser. You should always recheck your website responsiveness on multiple browsers.  For instance, you might be having a perfect design at your side but it might look ugly on your friend’s safari on iPhone. How could it be possible for a website to look so different across multiple web browsers?

It actually depends on the way that web browsers render the codes and display it on your screen. Some web browsers load all the codes in a very specific order while others are not able to recognise them easily. Web browsers could become tricky for you to provide a great experience to visitors. Therefore, you would need professional web designers to make your life easier. These people are able to find HTML and CSS issues to make your site fully responsive. Hence, investing few bucks to get highly Responsive web design is not a really bad idea.

Premade Layout Designs Might Get You In Trouble

If you are not a coder to design your site by yourself, you could fall in love with various website templates. These pre-packaged templates might help to design a site with little to no knowledge of coding. Nonetheless, your company could lose credibility by depending heavily on these layouts. It is also possible that you would have to hire some Digital Marketing Agency in future for SEO and SMM hassles. In short, a custom web design through professional designers can help your organisation and your customers to have a pleasant online experience.

How Much It Will Cost You For A Professional Web Design?

Good web design can cost you somewhere in between $500 to $5000. Are you shocked at this price range? So you should first consider the amount of time and effective brainpower that goes into making the content fully responsive across browsers, optimizing website for search rankings and improving overall website speed. Designers often use specific software and robust tools to make sure that your website code works well.

Keep In Mind Before Selecting A Web Designer

Choosing the best Website Designing Company for your site could be a hassle because there are thousands of web designers out there. You should first recognise their experience in the market. Someone having a 1 or 2 years experience can’t provide a professional service. After that, you must have a look at their portfolio. It means you can ask them to show some of their recent projects. It will help you to understand what kind of quality they would provide.

Remember That Every Web Design Is Not SEO Friendly

You must have heard about SEO friendly website which means creating your website easily accessible and understandable by various search engines. If you are thinking to create an online business in 2019, you must ask your web designer for an SEO friendly design. They will minify HTML and CSS codes to load pages faster. Make your website fully responsive which means your site should open perfectly on different screen sizes such as mobile, tablets and laptops.

Matching Colour Theme Palette is Essential To Attract Customers

Colours are the essence of life. You should always take care of your website colour scheme. Accurate use of matching colours can help your site to attract more customers while unnecessary or unmatched colours can make it ugly. You must use eye-catching colours with perfect shadings to make it look cool. Nobody loves too dark colours which force us to close our eyes.

Summary:

Designing a beautiful website is a crucial process to create online sales. Many people rely on pre-made website templates to easily design their websites. However, depending on these pre-packaged layouts can get you in trouble. You should always hire a professional web designer to create a fully responsive and SEO friendly website.

Top Reasons Why You Should Invest In Digital Marketing

Outsourcing digital marketing job is not a dirty thing. In fact, it is the tomorrow of smart business, shoring up of solidarity and relief of weakness. We outsource bookkeeping, legitimate, specialists, handymen, painters, dental specialists and a wide range of expert administrations. Now the time has come to hire digital marketers too.

The digital revolution that we are now living in makes it so much harder to get your message to the market that why you need a strategy to give voice to your brand. Traditional methods have lost their potency and effectiveness in a saturated internet marketplace.

It’s More Beneficial To Hire Digital Marketing Agency Rather Than Individual Ones

Digital marketing is a crucial process to get better results. You will always need graphic designers, copyrighters, programmers, projects managers, social media experts, automated marketing software. Hiring professionals for all these jobs individually will become too costly for you. That’s why; hiring a Digital Marketing Agency would be a better option.

There are lots of Digital Marketing Agencies in India to provide SEO and SMO services. However, you should always cross check the background of these companies. After all, you are going to invest your hard earned money and you never want to lose it.

SEO Is Not An Expense But An Investment

Digital marketing is the tomorrow that require heaps of knowledge, which require brainstorming and proper strategies and planning. The process will definitely take so much of your time but will give you great results in the future.

A single person would feel it too costly as compared to some huge organisation. However, the results will help you get business in the future.

Time Is Money

As we all know, time is most precious thing on this planet. Digital marketing is something which also requires a lot of time. Time to prepare the person in the latest programming skills, time to discover that fundamental experience and time to effectively learn and actualize those systems.

The way toward utilizing social media channels effectively is a full day job. It needs digital tools, thoughts, imaginative and loads of telephone time. Social media activities never end, it’s an all day, every day lead producing powerhouse when done legitimately, however it is so natural to let it slip and be bitten on the backside.

There are no less than 7 noteworthy dynamic social media channels, all requiring various techniques and appreciation. Overall, hiring a Digital Marketing Agency is not a bad idea to grow your online presence.

Building Your Brand

The meaning of brand building is to produce mindfulness about your business utilizing showcasing methodologies and crusades with the objective of making an extraordinary and enduring picture in the commercial centre.

In 2019, the intensification of your brand image should be possible adequately through different advanced promoting activities:

• Client Experience (for example your site)
• Web optimization and Content Marketing
• Web-based life Marketing
• Email Marketing
• Paid Advertising (PPC)

There are more than 1 billion active users on Facebook alone – that’s a lot of opportunities to grow your business. With a strategic approach to digital marketing, the potential to tap into the masses and grow your brand awareness is both simple and cost-effective. In short, there are lots of organisations which will help you to build your brand easily.

Final Words

Digital marketing might become a hassle for many of us. Sometimes we are not able to manage time for all these SEO and SEM related work. At this situation, you can easily hire an SMO/SEO Company to fulfil all these requirements. This will help you to save your time so that you can easily focus on your core business. There are multiple Website Designing Companies in India which are also providing these digital marketing services.

Summary:

Digital marketing is the most crucial process to enhance your online business. However, sometimes people don’t have time to work on this. In that case, you should always choose some digital marketing company to complete all these jobs. This will increase your marketing efforts through online platforms and will help you to create a brand.

Facebook Using A New Signal To Determine Authority Of A Page

In another attempt to limit the reach of pages, group and users that violate its policies, Facebook has started using a new algorithm signal indicating another crackdown on substandard content. This new signal decides whether a site publishing content on the platform has enough authority or not. This could dramatically change the reach of many pages and can also influence the organic traffic to a site. As a market-leading company providing SEO Services In Delhi, it is our responsibility to inform you of this crucial change.

How Does The Signal Work?

Other than relying on its partners to determine the authority of content, Facebook will also use an automated approach. This approach will analyse the inbound and outbound linking patterns of a particular website to judge the validity of its content. It is being called the Click-Gap metric.

What Is Click-Gap Metric?

It is a measurement of the outbound and inbound link patterns of a website that is being linked out from the social media platform. If the number of links from Facebook is more than the popularity of that link on internet, the reach of that particular post will be reduced.

So, the popularity of a particular link on the internet is taken as the baseline and the normality and abnormality of the same link are determined by comparing the baseline to the popularity of the link on Facebook.

Web Click India is recognized as a trusted Ecommerce Website Designing Company In India. We are always up-to-date with the latest developments in the digital marketing domain. If you also want to be updated, follow us on different social media platforms. Visit our website to know more about our company.

Are There 200 Google’s Ranking Factors?

The good old ‘fact’ that Google has 200 ranking factors has almost become a basic principle of SEO seemingly set in stone. But people often ignore the fact that not all of these factors are backed by statistical data or just plain simple evidence. Some of them are proven, some part of speculation and others controversial. Providing SEO Services In Delhi for several years, we also make our strategies on some rock-solid factors and some not-so-established ones.

 

Where Did It Come From?

So, where did the 200 ranking factor thing come from? Most people have pointed to Google’s Matt Cutts, who mentioned ‘over 200 variables’ back in 2009. It stuck and SEO community considered it its bible. There have been countless algorithm updates, mobile-first indexing and many other changes in many years since then. So, how many confirmed ranking factors are there? They are around 10, other than that it’s all speculation.

Let’s take a quick look at them:

• Site Speed – It is a confirmed factor since 2010 and mobile has also come under its roof.
• Title Tags – Title tags were also confirmed by Google’s John Mueller in a Google Hangout session.
• PageRank – It is the foundation of Google as a search engine, and they continue to use it for ranking pages effectively.
• Links – Links are also quite famous as a ranking factor and everybody knows it already.
• Over-Optimization – It exists. You optimize for a keyword so much that it starts to become a negative signal.
• Geolocation – This is such a Duh! Factor. Your location impacts the search query results.
• Domain Authority – Domain authority matters and the page authority stem from it.
• Anchor Text – It was a little doubtful one for a few years but Google confirmed it a few years back.
• HTTPS – It might not be a big factor, but it definitely a confirmed one.
• Mobile-Friendly – It is a mobile-friendly era and why should your website be behind.

Web Click India is a leading Web Development Company In India, and you can get in touch with us to bring your website on the first page of Google. Give us a chance to show it in action. Call now.

This Is How Pinterest Can Make Your Business Grow

Pinterest – was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp to provide a platform to people where they can share the information in the form of pictures, known as pinning and also see what other users have shared.

This social media network became immensely popular among people and gained massive appreciation. Now, the platform is all set to unfold its wings and also help businessmen in their trades. Being the highly valued Ecommerce Website Designing Company In India, Web Click India will suggest you- jump on the bandwagon. If you are oblivious to the benefits of Pinterest for online businesses in selling products, here is a brief introduction to it.

• With the use of personalized recommendations, Pinterest is getting more products in front of the users as the top results.
• A specific brand or shop can make a group and the viewer can see different products categorized under a certain brand.
• The user, if interested, can be taken to a brand’s catalogue after clicking ‘more from *a particular brand*’.
• The shopping recommendations will be shown alongside other categories on the page in accordance with what people have already been saving.
• Brands will be provided with the option to upload their whole catalogue in form of pins and allure more people to buy it.
• In fact, Pinterest is thinking to introduce more changes that will make it smooth to do business online.

If you need more ideas regarding fuelling your business growth with the help of SMO or SEO, you can dial our number and ask for SEO Services In Delhi. Our team is trained to offer the most captivating methods to the clients, which makes gaining the attention of the users easy and swift. Call us to know more.

Killer Product Page Tips For Boosting Conversion Rate

Running an ecommerce website is not easy, because the competition nowadays is very high and there is not only one but plenty of options for one to skip your website and choose the other one. To be successful, you must create a killer product page which has some abilities to transform your visitors into customers. Web Click India, being an Ecommerce Website Designing Company in India, here with some tips that you should follow to see visible results.

• Cut The Clutter: Clutter confuses the customer, so, you should better cut it off for better results, and to boost the sales as well. If you’ll cut all the clutter, customers will stop-by, explore your product and make their purchase.
• Clear Call-To-Action: Make sure you ease the path by the way your audiences can get connected with you. A simple call-to-action can be a good deal for you.
• Don’t Forget The Speed: Speed brings more and more customers, and you should keep this feature in your mind for boosting conversion rate. It’ll make easier for your audience to reach the page and explore more without spending a whole day waiting for its loading.
• Make The Product Picture Clear: The quality of the product image has a major impact on increasing or decreasing sales. Thus, you should use only high-quality images to make them fall in love with the same.
• Say Something About The Product: A product page is incomplete without having good quality product image and information or description of it. The content you post to define what this product is all about not only helps the buyers but search engines too.

All these tips are very useful and able to deliver effective results. So, you should consider them next time you design your ecommerce website’s product page. To get a creative website designed, contact us. Being one of the most determined Website Designing Company in India, we don’t only create websites, but the experience for our customers. You can be part of our happy and satisfied clientele. Let’s come over a coffee or call to get connected.

Semantic Search Optimization – Getting Future-Ready

Search engines such as Google and Bing have evolved over the years drastically. Their working has become more sophisticated and dependent on several factors rather than just a few. These search engines regularly come up with updates in their search algorithm to counter the attempts of gaming the system. This is the major takeaway of any blog post or article that you will read on SEO. Any company that provides SEO Services In Delhi will tell you that it is always a better strategy to solve problems through your content instead of trying to get around the set parameters of a search engine.

Ultimately, Google wants to give its users what’s most relevant for their queries. If you continue to provide the content that’s relevant to the users, you will never experience any major setback in terms of rankings on SERPs. Semantic search is an attempt at Google’s part to show results smartly without matching the exact keyword. The search intent becomes a major contributing factor and having the exact keyword in your content isn’t that big an advantage as it used to be.

Remember, this is the future as Google searches will become more and more focussed on intent as the technology evolves. Follow these tips to optimize your content better for the semantic search:

• Thinking Beyond Keywords – Think more about the topic you are writing about instead of stuffing the keywords in it. Evergreen guides cover the entire topic, and keywords just become secondary in that case.
• Related Keywords – If you include related keywords in your content, it means you are covering the topic comprehensively without focussing solely on a few targeted keywords. It naturally makes your content better in terms of relevancy.
• Structured Data – Help Google in categorizing your content by providing more contextual information. Putting it in a specific category or providing the name of the author falls under this data.

Following these simple tips can make you better equipped for semantic search and more importantly, ready for the future developments in search engine algorithms. Web Click India is a renowned Website Designing Company In India and if you want to take our services, visit our website or just contact us directly.

Tips To Build SEO Friendly Landing Pages

If terms like ‘SEO’ and ‘Landing Pages’ are new to you, then you surely are not much related to the world of digital marketing, but Web Click India is the king of the domain and thus, remembered as the leading providers of SEO Services In Delhi, India.

So, let’s start from the description of the terms and then we will discuss the necessity of the relation between both.

• SEO – It is short for Search Engine Optimization and can be defined as the practice of increasing the number of viewers to your website through organic search engine results.
• Landing Pages – In terms of online marketing, it can be called as a web page that serves the entry point to a website or a particular section to a website.

The Relation – Usually, the landing pages are not SEO optimized and it could do okay if they are purposely made to serve only a little time over the internet. But, if you are planning to make the page stay for a long time, then you shall go for optimizing it. SEO optimized landing pages will have more visitors, and it is an exemplary step to enhance your branding.

Now, when you know why you shall optimize the landing pages, here are quick and short tips to help you in the process.

• Publish landing pages on your domain
• The URL of landing pages shall be optimized
• Make the use of keywords
• Optimize content, images and videos
• Get backlinks of your landing page from different sites

With these brilliant tips, you are ready to make your rankings shoot like a rocket. Our company doesn’t have dexterity only in SEO promotion, but also we are ace players in creating jaw-dropping websites and called as the preeminent Web Development Company In India. Dial the number displayed on the screen and get moving towards success with our support. Don’t worry, we won’t let you fall.

Avoid These Ecommerce Site Mistakes To Be A Winner

Even though ecommerce giants like Amazon, and in India’s case Flipkart too, are dominating the market by grabbing the largest share, you can still find a strong foothold in this sector. The first and probably the most important step towards that goal is your website – the platform where you will interact with potential customers. All the efforts, planning, strategizing and execution will become ineffective if you don’t get your website right from every aspect. Unless you have an in-house team of highly experienced web designers and developers, try taking services of an Ecommerce Website Designing Company In India.

Your website is a precious asset and you can’t afford anything getting wrong with it. There are some common mistakes that many people make while setting out to establish their ecommerce business. Avoid these mistakes and you will be well-armed to carve your own niche in the market:

Starting From Scratch – Developing the website from scratch is the time-consuming and ineffective method if you’re not offering anything new in terms of design or shopping experience. So, go for established platforms like Shopify to save time in design and development.

Other than the time saved, another advantage of choosing established platforms is the familiarity of design. Users are comfortable with basic design principles and it would be a wise decision not to tweak it unless you are offering something better.

Product Descriptions – Product descriptions are of no use if you’re just copying what the merchant has published about the product. Google will identify those two pages as duplicates and you can forget about ranking on the first page. When you have the opportunity to give more information about the products, don’t miss it. Give them as many reasons as you can to choose you over other platforms.

Trust-Inducing Design – The first thing that the customer will see and experience is the design of your website. It makes a huge impact on their minds whether consciously or unconsciously. If the design doesn’t look trustworthy, the customers are very unlikely to give you their money. Remember that it is more important than the content or the products because it is one of the initial steps of the customer’s journey.

Buying Experience – It is ideal to keep the buying process limited to a maximum of 4 steps. The easier it is for the buyers to buy a product from your website, the more will be the chances of that user coming back to buy another product. Smooth experience will make them like your website and they can become a part of your loyal customer base.

Technical Errors – Ecommerce sites are more prone to errors than other sites because of their complex structure and several pages. You have to adopt a pro-active approach in order to keep these errors at bay. These errors can be anything from duplicate pages, 404s, pages that have no connected links to your website and remember to make links to the redirected pages. Getting rid of these errors will optimize your website for SEO purposes.

Take care of these mistakes and you will better off to achieve the goal of being a successful ecommerce business. Web Click India is a highly reliable Website Designing Company In India, get in touch with us if you want a smoothly functioning, simplified ecommerce website. We will put every ounce of our expertise and experience for delivering a flawless website. Call now.